Category : Media Outlets

Media Outlets

Should We Focus on Marketing to New Customers or Loyal Customers?

Angela Prilliman posted an interesting question on American Express’s OPEN Forum: As a small business owner, the majority of your marketing and advertising budget should be focused on who: New customers or loyal customers? We know that there sh...

Perhaps We Need a New Type of Business: Social Associations (S.A.)

Most businesses are governed by their owners or investors. This seems fair, considering the owners and investors are putting their efforts, livelihood and money on the line, especially when first founding the business. But having the business only...

Self-Censorship and Anonymity

One thing that has always been great about the internet is the ability to be anonymous. It allows us to be ourselves, sharing the most intimate moments of ourselves, both the good and the bad parts. Some people were willing to share life enriching...

What if we Turned Internet Sales Tax on its Head?

While no one really likes taxes, except perhaps the government, we are coming to a point where internet retailers are going to have to collect some form of sales tax. With the pressure from the government, eventually it is going to happen. The Probl...

YouTube Comments & Google+ Integration Causes Controversy

Google now requires YouTube users to have a Google+ account in order to post comments. The change has been so controversial that some discussions about the change have been so heated that people are resorting to four letter words. One YouTube user e...

Things Needed to Create a Great Website

When creating a website, it is important that you have all the necessary components for it to be successful, and it involves more than just the building of the website itself. From strategy, to building, to marketing, to monetization, and beyond. In...

Knowledge Management Must Be Responsive & Planned

As a follow up to my previous post, Knowledge Management is Organization Directed, Not Management Directed, I talked about how a knowledge management team’s priorities should be directed by the organization rather than solely by management. In...

Knowledge Management is Organization Directed, Not Management Directed

While most departments report directly to management and cater to their own constituents, one thing that is unique about knowledge management is that the knowledge management team must cater to the entire organization, not just one constituency. Thi...

Why Knowledge Management is Not Development

Traditionally updating content on websites has been handled by developers, and the development team of companies. This would seem to be the obvious choice when you think about how developers would have the technical skills to update the content (th...

Want to know more about people who email you?

Ever receive an email from someone you don’t know and want to know more about them? Or more importantly, have you ever gotten an email from someone whom you may do business with, but you can’t find their business card to remember who the...